2016 Speakers

David Bohan | BOHAN Chairman

David started his career on the client side as Tennessee’s assistant commissioner of tourism. When he moved to the agency side, he worked with one of Tennessee’s largest agencies before starting his own fi rm. In 1990, he founded what now is BOHAN Advertising with four employees and one client. BOHAN still has that client and one of its original employees.

BOHAN is a member of the American Association of Advertising Agencies, and David has served on the association’s board of directors. Advertising Age named BOHAN its Southeast Small Agency of the Year in 2014 and Best Agency Culture Silver in 2015.

Shari Day | BOHAN President and CEO

Shari is a natural-born leader and true champion of the consumer. She has developed retail and event marketing strategies for clients that have taken her all over the world. She is skilled at implementing grassroots marketing programs that allow consumers to have fulfilling product experiences. Her track record is one of increasing market share for clients doing business regionally, nationally and internationally.

As President and Chief Executive Officer, Shari leads the day-to-day account operations of the agency, working closely with the senior leadership team to ensure the agency is running smoothly and efficiently for all clients.

Diana Scales Speaker

Diana Scales began DSA Consulting in 1982 after gaining 12 years of experience in public relations and executive administration. Her education and expertise in integrated marketing communications made her uniquely qualified to provide consultation and strategic marketing plans for corporations as well as entrepreneurs. Ms. Scales is DSA Consulting’s principal marketing consultant and directs all activities of the firm. She has also been a marketing professor in the College of Business, the College of Public Service and Urban Affairs, and the Department of Communications at Tennessee State University, as well as the Department of Business Administration at Fisk University.

A native Tennessean, Ms. Scales is active in community affairs. She is past president of Women in Business, Inc. (NAWBO) and was a board member of the United Way Strategic Planning Committee. She has also been on the boards of the American Diabetes Association, The Nashville Advertising Federation, The Salvation Army, and the Nashville Symphony. She was the publicity chair for the 1992 National NAACP Convention and on the board of the Starlings, Boys and Girls Clubs Preston Taylor/YMCA. She is a member of the American Marketing Association, The Nashville Area Chamber of Commerce and the Executive Women’s Golf League.

She is a graduate of the National Grantsmanship Center and currently enrolled in the Ph.D. program in Non-Profit Administration in the Institute of Public Administration and Urban Affairs at Tennessee State University.

Valerie Graves Keynote Speaker

Author and creative guru Valerie Graves, whom Advertising Age named one of the “100 Best & Brightest,” in the entire industry, is a nationally recognized creative director of such Fortune 500 accounts as Ford, General Motors, AT&T, Burger King, General Foods, and Pepsi.

As a former teenage parent from the factory town of Pontiac, Michigan, Graves broke barriers in advertising as one of the first black copywriters at BBDO, Kenyan & Eckhardt, and JWT. She went on to an award-winning career as chief creative officer at the UniWorld and Vigilante/Leo Burnett agencies, senior vice president of creative services at iconic Motown Records, and creative consultant to President Bill Clinton. In 2007, recognizing Graves’s stellar career and public service via the Advertising Council and the partnership for a Drug-Free America, industry coalition ADCOLOR granted her the title of “Legend.” She resides in New York City.

Ly Tran Speaker

Ly is an Associate Partner, Digital Strategist at Proof Advertising and an Advertising Age Small Agency of the Year, 2014 National Silver Winner. She majored in Advertising and minored in Art History at Emerson College in Boston. Her 20-year ad career has been dedicated to all things digital. In 2013, she was nominated as one of Advertising Age’s 24 Women to Watch.

Ly started at BBDO in Los Angeles doing Interactive before most of the advertising industry knew what Interactive was. She built a digital department from the ground up for McCann Erickson in the southwest region. After a dot com stint leading marcom programs client-side, she returned to agency life and managed Interactive for ConocoPhillips, Dell, American Greetings, Nestle, Harley, Barbados Tourism, Emirates Airlines and others.

For the past 8 years, Ly has lead on all digital efforts for Proof’s new business and existing clients including Subway Restaurants, San Antonio Convention & Visitors Bureau and many others.

Laura L. Hollingsworth Speaker

Laura Hollingsworth is President of the Tennessean and TN Media in Nashville, TN. In addition, she is President of the USA TODAY Network of Tennessee, with oversight responsibilities for six media markets in the state: Memphis (Commercial Appeal), Knoxville (News-Sentinel), Jackson (Sun), Murfreesboro (Daily News Journal) and Clarksville. She joined the Gannett Company, which owns The Tennessean, in June, 1989 and worked in Wisconsin, Washington State, Illinois, Michigan and Iowa markets in progressive leadership positions. She was President and Publisher of Des Moines Register Media as well as Central Region President for Gannett for six years prior to coming to Nashville in May of 2013.

Hollingsworth won the prestigious Gannett President’s Ring award for outstanding achievement six times and is a Chairman’s award recipient, Gannett’s highest recognition. Earlier in her career, she was named by Press Time Magazine as an industry leader in their “20 under 40” edition. In 2010, she was profiled in the book “Transforming Leaders into Progress Makers – Leadership for the 21st Century.” In April, 2011 she was recognized by the University of Wisconsin-Green Bay with its Distinguished Alumni Award. In 2012, she was named an “Iowa Woman of Influence” by the Des Moines Business Record. Laura is a frequent public speaker, particularly on the topics of media, transformation and change leadership.